General News
15 October, 2025
People no less important than livestock, crops
Human wellbeing deserves just as much attention as that of livestock or crops, farmers across the Wimmera Mallee were reminded during Mental Health Week.
The event ran from October 4 and included World Mental Health Day last Friday, October 10.
In acknowledgement of the strain that the industry can create on its workforce, Rural Aid urgd all farmers to reach out, reconnect with and check in on their own wellbeing.
"This year’s overarching message focuses on the power of simple, genuine connection," Rural Aid counsellor Marg McKay said.
"Farming life can be tough, even when things are going well, but when you add in stress, isolation or uncertainty it’s even more important to stay connected — with others and with yourself.”
Ms McKay said mental health was a shared responsibility and strong, resilient communities grew from simple everyday acts of connection and support.
“Simple things like calling a neighbour, catching up at the local club or making time for a chat after work really can make a difference,” she said.
“People often just need to know someone cares.”
Ms McKay provides free and confidential counselling to farmers and said rural connection was one of the most powerful tools in maintaining mental health.
“Your mental health deserves the same attention as your crops or livestock,” she said.
“You don’t have to wait for things to go wrong to reach out.
"Prevention and early support are key.”
Rural Aid’s mental health services include one-on-one counselling, community resilience workshops and personalised wellbeing support, all delivered by professionals who understand regional life.
“Help is available, and you are not alone,” Ms McKay said.
“Rural Aid is here to support you, whether you need a chat, a plan or just someone who understands.”
Wimmera Mallee farmers can tap into Rural Aid's free, confidential services by calling 1300 327 624, emailing mhwb@ruralaid.org.au or visiting www.ruralaid.org.au/mental-health-wellbeing.